Wednesday 4 December 2013

Facebook Application Development Experts Understand the Intricacies of the Social Media Titan

If you are planning to develop a Facebook app for your business, it is important to hand the project over to experts. Only Facebook application development experts have a complete understanding of all the technical terms and stringent policies implemented by the social media site. By working with one of the best Facebook application development companies, you can ensure that your app will be able to meet all of these rigorous standards.

Facebook users many different technical terms in its policies, especially when it comes to the development of an app. Some of these include the following.

  • Access Token: A random string used to identify a user, app or page session; provides details about granted permissions.
  • App ID: A unique numerical app identifier.
  • Canvas: A channel that allows developers to build web apps directly through the Facebook web; often used by game app developers.
  • Collection: A section that allows Facebook users to express the things they care about, such as places they visited, things they did, movies they watched and apps they enjoy.
  • Deep Link: A link for iPhone and Android apps that directs a user to an app. If the app has not been installed, the user will be taken to the iPhone App Store or the Google Play store.
  • Distribution: Tools in Facebook that allow app owners to drive paid distribution to the programs.
  • Explicit Sharing: Actions that notify Facebook and app owners if a user wants to share information prominently, such as a win in a gaming app.
  • Feed Dialog: Provides a way for people to share content coming from an app.
  • Graph API: A simple, HTTP-based API that provides access to the social graph in Facebook.
  • Login Dialog: This appears when a user authenticates an app after using the Facebook Login page; it contains details about the permissions that have been granted by the user regarding the app.
  • Open Graph: Allows apps to tell stories via Facebook by using a structured and strongly typed API.
  • Page Tab App: Web apps that appear directly on the Facebook site; allows people to use apps within a Facebook Page context.
  • Permissions: The actions that a user grants when using a Facebook app via his or her Facebook login.
  • Sandbox Mode: Helps in the development of an application so that it can only be accessed by users identified as testers and developers.
  • SDK: Software development kit; allows developers to integrate apps with Facebook; common SDKs provided by Facebook are for iOS (Apple), Android, PHP and JavaScript.
  • Social Graph: Data-set behind Facebook experience; connects Pages, people, apps and objects on Facebook.
  • Social Plugin: Allows Facebook users to view what their friends have liked, shared or commented on.
As you can see, developing a Facebook app requires significant expertise. You do not want to spend money on something that will not pass the site’s standards, so it is important that you work with Facebook application development experts. One of the most highly recommended Facebook application development companies is ConvoSpark. Visit convospark.com to learn more.




 

Tuesday 3 December 2013

Expert Facebook App Developers Help to Improve Marketing Campaigns

In today’s modern world where social media plays an important role in the lives of consumers, there is no wonder why businesses have taken advantage of such platforms. Social media marketing is not simply another trend – it is here to stay, as it provides benefits for consumers and businesses, alike. The demand for social media marketing platforms has resulted in the need for Facebook app developers. Nowadays, more and more businesses rely on the services offered by a highly reputable Facebook application development company to create an engaging app.
What does this mean? It simply means that if you are a business owner and you do not have enough paying customers in order for your business to flourish, then a professionally developed Facebook application can help. By working with some of the country’s best application developers, business owners are able to experience a significant improvement in their marketing efforts. To help you understand just how a reputable app development company can help to ensure the success of a business’ campaigns, read on.
Apps demonstrate what a business has to offer Facebook offers a perfect way for business owners to demonstrate their expertise in a given area. In addition to this, Facebook is also a platform wherein business owners can create a unique personality for their brands, ensuring that they adhere to their values and strategies to promote their business’ unique products or services.
However, a Facebook page can only do so much. Even if you have a great SEO campaign and other marketing strategies, this may not be enough to garner the attention of your target market. One way to ensure that you reach your business goals is to combine all of these platforms with a professionally developed Facebook app.
Apps build real communities and customer relationshipsFacebook is all about adding value and engaging your business’ target market. As a result of being able to better reach out to customers, your business will obtain pertinent and valuable insights. These things will then assist you in shaping up your communications, including how you relate to customer behavior, how you consider customer opinions and how your business participates with customers.
Adding a Facebook app to your social media properties can make your marketing campaigns more effective. Increased traffic to your page and website, improved customer relations, long-lasting communities and loyal clients are just some of the benefits that you will enjoy. While this may mean more expenses, you do not have to worry, as it is a sound investment.
Working with reliable Facebook app developers, such as those from ConvoSpark, ensures your marketing campaigns will be more efficient in reaching your target audience. For more information about this Facebook application development company and their services, visit convospark.com.


 

Maintenance After Writing iPhone Apps: Steps to Take After an App Has Launched

Apple iPhones are some of the most popular smartphones today. This is the main reason why so many businesses now have their own iPhone app on the iOS platform. With a high quality and extremely useful iOS app created by an expert iPhone app development company, businesses are able to extend their reach and gain more clients. However, it is not enough for businesses to just have the app developed and rolled out; there are a lot of other things to do after the process of writing iPhone apps is complete. Apps require maintenance.
As the best iPhone app developers know, there is much more to just developing, launching and turning on an application for users to enjoy it. Business owners also need to ensure that the program is maintained properly and this can be done by ensuring constant updates, offering new features and fresh content, as well as analyzing the data of the app.
Consistent updates
Only the best iPhone app developers plan for updates, fixes, improvements, and developments. These experts help their clients not only plan for the development of the app, but also for the future of the program. After the application has been developed and launched, business owners are sure to receive a lot of consumer feedback regarding the best aspects of the program, as well as its areas in need of improvement. Additionally, there is still the risk of an app having some bugs that need to be fixed, so updating it on a consistent basis will ensure positive experiences for users.
Business owners likely want their apps to work properly, smoothly, and problem-free. These can only be obtained by launching regular updates to the program. Bug fixes, software compatibility updates and device support are just some of the areas that should be considered for updates. By working with a leading app development company, business owners are not only guaranteed an impressive app, but also overall maintenance of the program.
New features and fresh content
In addition to regular updates that fix bugs, ensure software compatibility and support a number of different devices and platforms, feature and content updates should be included. Launching a brand new iPhone app may catch the interest of consumers, but this does not mean that it is going to keep users engaged. One of the best ways to make app users always interested and engaged is to offer new features and fresh content that they will find helpful.
As one can see, there is more to just writing iPhone apps and launching them. However, through the high quality services that the best iPhone app development company provides, it will be easier for business owners to maintain the program. One such company that businesses can trust is ConvoSpark. For more details, visit convospark.com.